Consumer con-fidence

Yes, I’m referring to unscrupulous business practices.  The debacle with Amazon has caused many of us to question our purchasing patterns.  Through a friend, I recently became aware of another way for consumers to make an impact.

Chain Store Reacton (click here to visit the campaign website) is giving consumers an opportunity to caution companies against purchasing slave-made products.  From the website:

“One of the most strategic battlefields of the 21st Century Abolitionist Movement is the marketplace. Everyone has a role to play, and your consumption is a deft weapon, that when used properly, can elicit tangible and viral freedom. We believe one of the most effective penalties you can offer a producer who is not operating with transparency, is to choose a more transparent competitor.”

Companies normally hear from a tiny percentage of their consumer base.  That means that a contact from you – hypothetically – represents MANY customers!  Would you take a moment – or several – and let these companies know that you DO NOT want them to purchase or sell goods made by “anyone who is forced to work without pay (beyond minimal subsistence), under the threat of violence, or being economically exploited and unable to walk away“?

Chain Store Reaction makes it easy.  Choose a company, send a letter, and start a reaction!

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~ by Jennifer Roemhildt Tunehag on November 23, 2010.

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